Starting a window cleaning business

As an ambitious entrepreneur in South Africa, consider entering into the window cleaning business. The demand for window cleaning services across commercial and residential markets is steadily growing. In fact, some estimates indicate the window cleaning business is worth billions of rands per year in South Africa alone.

A window cleaning business can provide several advantages. For instance, it requires relatively low start-up costs, the running costs can be maintained at a minimum, and there is always a demand as windows are an integral part of both homes and commercial spaces. Additionally, in this digital age, an online presence can greatly boost your business. Ensure to check the availability of your desired domain name for your business website. Websites like or can help with this process.


#1. Choose a Business Entity

The choice of your business entity is crucial. This will determine how you file your taxes, your level of liability protection, the structure of your business, and many more factors. In South Africa, you have the option of choosing between different entities such as sole proprietorship, partnership, close corporation, or private company. Each of these has its own advantages and disadvantages, and it’s essential to research each one and possibly consult with a business advisor or attorney before making a decision.

Before proceeding with other steps, you must register for an income tax number through the South African Revenue Service (SARS). This is important even if you don’t plan on hiring employees right away, as it is often required for applying for business credit cards, business financing, and more.

#2. Pricing Your Services

One critical aspect of your business plan will be to research the market and your competition to determine how to price your services. The goal is to attract new clients without underpricing your services. Within the window cleaning industry, charging can be per hour, per window pane, or per project.

When charging per hour, the concept is straightforward. If you charge, say, R500 per hour and it takes you three hours to clean a two-story residential building, you will earn R1500 from that single project.

On the other hand, charging per window pane can sometimes be more efficient as it incentivizes speed. For instance, if you charge R100 per pane and a building has 50 window panes, that’s a cool R5000 for that job.

Alternatively, you may choose to charge per project, especially for large or complex jobs that involve additional risk or specialized equipment.

#3. Securing Startup Funding

While the startup and overhead costs for a window cleaning business are comparatively low, you might need to secure some funding if you plan to rent an office, hire employees, or join a franchise. There are several ways to secure the financing you need in South Africa:

  • Applying for a business loan: You can start with your bank, especially if you have a successful financial history. However, if you are a first-time entrepreneur, alternative financing options such as government grants, micro-lending platforms, or crowdfunding could be worth considering.
  • Self-financing your business: If you have the financial means, you can fund the startup costs yourself, often referred to as bootstrapping. This should only be considered if you have strong financial discipline, as it involves risking your personal savings.

#4. Market Your Window-Washing Business

Effective marketing can greatly increase your customer base and profitability. Your marketing strategy should focus on building brand awareness, positioning your business as a reliable service provider, and reaching your target audience effectively. This could include online marketing through a website and social media, as well as offline methods such as flyers, business cards, and local advertisements.

Remember, learning how to start a window cleaning business in South Africa might initially seem overwhelming, but it is a process. Take one step at a time and devote sufficient time to drafting your business plan. It will help you to feel prepared and confident about the milestones you need to hit. With a well-thought-out business plan and execution, soon you’ll be marketing your services, attracting clients, and boosting your bottom line.

Checklist of Items You Will Need:

  • Uniforms to project a professional image.
  • Cleaning tools and equipment such as ladders, buckets, squeegees, water hoses, hard hats, extension poles, scrapers, and buckets.
  • Cleaning solution (standard and eco-friendly).
  • A commercial vehicle to transport equipment and staff.
  • Business insurance to protect against liability.
  • Invoicing and scheduling software for efficient billing and time management.
  • Office space (optional) if you prefer not to work from home.
  • Business domain name for an online presence.
  • Business licenses and permits, as required by local laws and regulations.
  • Start-up funds to cover initial costs.

Remember, the success of your business is dependent on hard work, a clear vision, and consistency.